Welcome to the Eve Branson Foundation.
The Eve Branson Foundation is a small non-profit based in Morocco.
Our mission is to create opportunities for local people in the High Atlas Mountains which can make a meaningful difference to their families and community. We have developed initiatives in four key areas: artisanal training; environment; healthcare and education.
We have forged a strong and fruitful partnership with Kasbah Tamadot, a Moroccan retreat owned by Eve’s son Richard Branson, set in the foothills of the High Atlas Mountains. We are driven by a shared commitment to make a meaningful difference to the local community.
We work alongside Virgin Unite to deliver our mission of building a healthy and resilient future for the Amazigh (Berber) people. Since 2005, our collaborative programmes have helped to sustain livelihoods in the region.
Morocco Earthquake Update
Two years on from the earthquake which affected many mountain communities in the High Atlas, our commitment to serve local villages remains unwavering. With funds raised, we launched a major schools rebuild project and in 2025, we completed the rebuild of a large primary school in Imi Oughlad and embarked upon the construction of a new pre-school and primary school in Tansghart.
Our latest fundraising projects and impact reports can be found here. If you would like to support our latest schools project, please donate here. You can also read more about our brand new Toussna Study Centre here.
By investing in projects that support and safeguard education, rebuild vital community infrastructure, restore meaningful artisanal spaces and promote and protect cultural tourism, we have been able to stimulate economic growth and address the needs of the affected communities so that we can foster long-term resilience.
We would like to thank the many individual supporters, donors, partners and collaborators who are helping us to continue in Eve's footsteps to strengthen and serve Amazigh communities alongside our Virgin family. We are grateful to share this journey with you.
A Message from Our Founder
"My love of Morocco and the wonderful people that inhabit it, stems back to the late 90s. Since the beginning, we have worked in partnership with each village to bring about transformations both economically and socially. We have learned through mutual respect and determination, how to successfully combine our entrepreneurial spirit with the Berber culture.
I’m thrilled to see how far the young people attending our programmes have advanced and incredibly proud of their hard work. With your support, we can continue to offer young people in Morocco a creative and more independent future." - Eve Branson, 1924 - 2021
