What is the Eve Branson Foundation?

We are a small, independent charity registered in Morocco, with the aim of creating opportunities to improve the lives of people in the Atlas Mountains through access to training, education, community initiatives and healthcare. 


Where is the Eve Branson Foundation’s Head Office?

We are located at:

Kasbah Tamadot, Route d’Imlil, BP 67, 42152 Asni, Morocco 

Telephone: +212 (0)524 36 82 00

Who is Eve Branson?

Known to many as Richard Branson’s mum, Eve was a social entrepreneur who worked tirelessly to help empower young people and their families in the villages that surround Kasbah Tamadot through the Eve Branson Foundation.

In 2015 Eve Branson received a Royal Wissam – with the rank of officer – granted to her by HM King Mohammed VI, in recognition of her humanitarian actions in Morocco. The Royal Wissam, Morocco’s highest distinction, was presented by Morocco’s Ambassador to the UK Lalla Joumala during a special ceremony in London.

Find out more about Eve Branson.

What is Eve Branson’s role?

Eve Branson was founder and chairman of The Eve Branson Foundation. Eve was actively involved with each initiative and visited the projects in Morocco several times a year.  Eve would spearhead new opportunities for growth and development and inspired those around her with her vision and ideas. Eve leaves behind a remarkable legacy in the High Atlas Mountains. 

Find out more about why Eve set up The Eve Branson Foundation.

What is Kasbah Tamadot?

Situated in the spectacular Atlas Mountains in Morocco, the award-winning Kasbah Tamadot is a magical retreat owned by Sir Richard Branson – he originally bought it during one of his famous ballooning expeditions on the condition that Eve would help support the local Berber people living in the more remote surrounding villages.

Kasbah Tamadot employs 98% local staff, figures suggesting that each individual employed at the hotel supports up to 10 other individuals in their extended family. They work closely alongside the Eve Branson Foundation to improve living standards in the communities around the property and provide office space for the Eve Branson Foundation.

How do I keep in touch?

There are various ways you can keep up with all our latest news including:

Sign up to our newsletter 

Or join us on our social media channels:

  1. Facebook
  2. Instagram
  3. Twitter
Can I visit any of the projects in Morocco?

Yes! We are delighted to welcome visitors from all over the world to see our projects firsthand. You can find out more information here or please use the contact form to get in touch with us directly and we will happily arrange a personalised excursion. 

Can the Eve Branson Foundation support my charity?

We’d love to support all of the activities and initiatives we hear about, but we’re keen to focus our efforts on a specific set of projects that relate to the communities in Morocco, located within a region of the Atlas Mountains – about an hour’s drive from Marrakech, find out more about our work. We appreciate all you’re doing to make the world a better place and we wish you every success.

Can I volunteer for the Eve Branson Foundation?

Yes. More about volunteering for the Eve Branson Foundation can be found here.

Can I work for the Eve Branson Foundation?

If a vacancy becomes available we will post more about this on our Facebook page.

Who are the Berbers?

The Berbers are indigenous to this region of North Africa.

Who's on your board?

Every member of our team brings with them a level of knowledge and expertise that enables us to carry out our important work in Morocco. Find out more about our Board Members here.

How do I contact the Eve Branson Foundation?

Please use our contact form here. Your enquiry will be directed to the most suitable team member to help with your request and we aim to respond within seven working days.

Can I purchase Moroccan products on your website?

We aren’t currently able to process payments for products through our website but if you complete an enquiry form, we can help fulfil orders for a range of handmade gifts from our centres. You can also visit the dedicated EBF Shop in the High Atlas Mountains and a selection of products are available to purchase through our friends at Silver Sahara

We also fulfil orders for company events, trade and corporate merchandise including traditional Berber rugs. Every purchase goes back to the artisan and helps us to continue operating our core programmes in the region.

How can I make a donation?

All the information about making a donation can be found here. If you do have any other questions please don’t hesitate to contact us via our contact form.


How will my donation be used?

We are incredibly lucky that Virgin Limited Edition provide us with office space at Kasbah Tamadot and cover our office overheads such as wi-fi and phone lines.

Donations are used to fund core programmes such as our three craft houses which provide much needed training and job opportunities for local young people, they are also used to develop new initiatives such as our latest project to raise funds for a study centre in Asni.

Your donations enable our small team of four people alongside our Board of Trustees to continue to work in this region of Morocco. Thank you!

Who is Virgin Unite?

The Eve Branson Foundation is lucky enough to be a grantee of Virgin Unite, the Virgin Group’s charitable arm. Virgin Unite’s mission is to connect people and entrepreneurial ideas to make positive change happen, driving business as a force for good. Find our more information here.